Modern education requires the application of innovative didactic approaches that correspond to the needs of students in a digital environment. Multimedia teaching represents an important component of the modernization of the educational process, as it enables the integration of various media content in order to improve learning. The aim of this paper is to analyze the role and significance of multimedia teaching in contemporary education, with a particular focus on its application in primary education. The subject of the research refers to multimedia teaching as a modern didactic approach, while the research tasks are focused on analyzing its characteristics, comparing it with traditional teaching, and determining its impact on students’ motivation and achievement. The methodological framework is based on literature analysis, as well as comparative and descriptive methods. The results indicate that the use of multimedia content contributes to better understanding of teaching materials, increased student motivation, and the development of digital competencies. It is concluded that modern schools should integrate traditional and contemporary teaching methods in order to meet the needs of students and the demands of modern society.

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