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MANAGEMENT IN HEALTHCARE INSTITUTIONS THROUGH THE APPLICATION OF ADEQUATE COMMUNICATION AND “IT" SKILLS

Mila Popović ,
Mila Popović
Contact Mila Popović

Faculty of Medicine, University of Novi Sad , Novi Sad , Serbia

Dejan Sredojević ,
Dejan Sredojević

College of Modern Business , Belgrade , Serbia

Ivan Arnautović ,
Ivan Arnautović

Faculty of Organizational Studies EDUKA, Economic Academy University , Belgrade , Serbia

Milica Ničić
Milica Ničić

Academy of Vocational Studies , Novi Sad , Serbia

Editor: Dejan Kojić

Received: 12.03.2026.

Accepted: 10.04.2026. >>

Published: 29.05.2026.

Volume 8, Issue 1 (2026)

pp. 11-14;

https://doi.org/10.63395/STEDJournal0801005P11

Abstract

The management of healthcare institutions can be based on the introduction of relatively less used skills, such as the introduction of strong communication influences at the level of the patient-health institution connection, health institution-state authorities, patient-pension funds and others. In the entire system of such communication, the application of using the IT support system as a security mechanism is increasingly coming to the fore. In essence, communication and the results of such actions affect a large number of participants in the work of health institutions. The aim of this paper is to point out the importance of good communication in the business of health institutions, while at the same time using full or partial support of the IT system to support such activities. We discovered that it is important to continuously improve communication at all business levels within the scope of the operation of health institutions, as well as that it is necessary to design a usable IT system support system, because in this way it is possible to improve the overall results of the operation of health institutions.

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