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Volume 7, Issue 2, 2025

Online ISSN: 2637-2614

ISSN: 2637-2150

Volume 7 , Issue 2, (2025)

Published: 28.11.2025.

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30.05.2025.

Original scientific paper

ENHANCING INSURANCE SERVICES IN SERBIA WITH APPLICATION OF THE SERVQUAL MODEL

This paper tries to highlight the importance of identifying dimensions of service quality and their impact on the satisfaction and loyalty of users of services provided by insurance companies in the Republic of Serbia. The focus of the study is on analyzing the key parameters of service quality and user satisfaction. The aim of the paper is to investigate the differences between expected and perceived characteristics of insurance services based on the Servqual model. The total sample in this research is 112 respondents. The specific objectives are the analysis of the differences in the ratings of the dimensions of the expected and observed attributes of the Servqual scale in relation to socio-demographic variables, such as gender, age and level of education. Based on the results of empirical research, it was concluded that all service quality parameters play a key role in user satisfaction. The results show that the five basic dimensions of Servqual – tangibility, reliability, accountability, security and empathy – have a significant and positive association with overall perceived service quality

Jelena Premović, Marko Pavlović, Marijana Milunović

30.05.2025.

Original scientific paper

ATTITUDES AND KNOWLEDGE OF THE INHABITANTS OF SERBIA ABOUT ARTIFICIAL INTELLIGENCE AND ITS TECHNOLOGIES

This study provides a new perspective on trust in artificial intelligence (AI), examining people's attitudes toward trust in the use of AI systems in particular. The aim of this study is to examine attitudes and to know what are the advantages and disadvantages of artificial intelligence (AI). Also, in addition to the empirical part, this paper also deals with theoretical knowledge about artificial intelligence, which is the basis of the existing literature. For the purposes of this research, the authors created a survey based on secondary sources. The survey was conducted on the entire territory of Serbia. The subject of this work is the examination of the attitudes and knowledge of the inhabitants of Serbia about artificial intelligence as well as its technologies, which focuses on a deeper understanding of the perceptions and attitudes of the public in Serbia about artificial intelligence.

Biljana Tešić, Marko Pavlović

28.11.2025.

Original scientific paper

THE IMPACT OF ECONOMIC AND EDUCATIONAL STATUS ON ORGANIC FOOD PURCHASING: A FOCUS ON ONLINE CONSUMERS

The aim of this research is to examine the impact of consumers economic and educational status on the frequency of organic food purchases through all available distribution channels, with focus on online channels. The research was conducted via online questionnaire and based on sample of 358 respondents from the territory of Republic of Srpska. The results showed that 86% of respondents buy or occasionally buy organic food, while 14% respond they never purchase organic food. Using Kruskal-Wallis test, a positive and statistically significant relation was identified between the level of education and the frequency of organic food purchases, regardless of the distribution channel, while household income did not show a significant relation. When online organic food purchases were analyzed specifically, neither the level of education or household income had a statistically significant impact, although a slight trend was observed for education level, which may be relevant for future research.

Jovana Galic

28.11.2025.

Original scientific paper

KOVAČEVIĆ PRED EVROPSKIM SUDOM ZA LJUDSKA PRAVA: PROCESNA FARSA I SUMNJIV PRESEDAN U ANTIDISKRIMINACIONOJ PRAKSI

U ovom radu se metodima pravne dogmatike i korišćenjem teorijskih saznanja procesnog i antidiskriminacionog prava objašnjava postupak i ocjenjuje argumentacija Evropskog suda za ljudska prava (ESLJP) u predmetu broj 43651/22, Slaven Kovačević (aplikant) protiv Bosne i Hercegovine (BiH). U ovom predmetu, aplikant je prvo ostvario još jednu ekspresnu pobjedu u isticanju povrede opšte zabrane diskriminacije iz člana 1. Protokola 12 (P12) uz Evropsku konvenciju o ljudskim pravima i osnovnim slobodama (EK) u uživanju prava da glasa na izborima za kandidate po svom političkom uvjerenju na osnovu člana 3. P1. Međutim, poslije osporavanja ove pobjede doživio je neočekivan procesni poraz u postupku pred Velikim vijećem ESLJP, u kome je ocijenjeno da aplikant nije žrtva diskriminacije i da je čak zloupotrijebio pravo na aplikaciju. U radu se takođe ukazuje na eventualne implikacije konkretne presude na dalji razvoj P12 i antidiskriminacionog prava. Detaljan uvid u radnje i rezonovanje svih procesnih subjekata otkriva indicije o nesavjesnom korišćenju procesnih ovlašćenja strana u postupku i pristrasnosti procesnih subjekata, te o neuređenosti i nepoštovanju pravnog okvira zastupanja BiH pred ESLJP. Procesni poraz aplikanta pred Velikim vijećem ukazuje na odustajanje ESLJP od dosadašnjeg proaktivnog pristupa u primjeni P 12 i na suzdržanost od daljeg miješanja u probleme konsocijativnog uređenja BiH. Međutim, taj novi pristup ne priliči instituciji Savjeta Evrope, čija je misija, između ostalog, suzbijanje diskriminacije, a nedosljedna argumentacija izvjesno ne doprinosi konceptualnom razvoju antidiskriminacionog prava i obeshrabruje države da ratifikuju inače nedovoljno prihvaćeni  P 12.   

Živorad Rašević, Sandra Pajić Šavija

28.11.2025.

Original scientific paper

IMPACT OF FLAXSEED CAKE HYDROLYSIS ON ANTIOXIDANT CAPACITY

Cold pressing of flaxseed produces high-quality oil along with a nutritionally rich by-product—flaxseed cake. While the cold-pressing process is valued for its minimal processing and preservation of oil quality, it is also characterized by low resource utilization efficiency and significant by-product generation. Specifically, the production of 1 kg of flaxseed oil results in approximately 2 kg of residual cake. Given its high protein content (approximately 35–40%), flaxseed cake holds considerable potential as a source of bioactive peptides and other value-added compounds

In this study, flaxseed cake obtained from cold pressing was milled and sieved to a particle size below 0.6 mm. Its chemical composition (protein, oil, fiber) was analyzed. Controlled enzymatic hydrolysis was performed with Trypsin for 2 h. An E/S ratio was 5 %, and the temperature used for hydrolysis was 37 °C. The antioxidant capacity of the non-hydrolyzed sample and hydrolysate was determined.

Protein content was 37 %, oil was about 21 %, and fiber was approximately 28 %. The results showed a degree of hydrolysis of about 5 % and a significant increase in antioxidant activity. By determining the concentration of flaxseed powder required to inhibit 50 % of the DPPH free radicals, it was observed that this concentration was significantly (p < 0.05) higher in the non-hydrolyzed sample (11.0 mg/mL) compared to the hydrolysate (9.1 mg/mL).

Tanja Krunić

28.11.2025.

Original scientific paper

ANTIOXIDANT AND ANTIMICROBIAL POTENTIAL OF BLACKTHORN AND RED CHERRY EXTRACTS IN NATURAL SAUSAGE CASINGS

This study explores the use of natural plant extracts as a sustainable method to enhance the quality and safety of long-life sausages by incorporating them into natural edible casings. Ethanol (E) and aqueous (A) extracts of blackthorn (BT) and red cherry (RC), as well as their ethanol and water-based solutions, were prepared and analysed for their antioxidant and antimicrobial properties. The analyses included the quantification of total phenols, non-flavonoids, flavonoids, flavonols, and anthocyanins, along with antioxidant activity assessments using FRAP, DPPH, and ABTS assays. Antimicrobial efficacy was tested against Gram-positive and Gram-negative bacteria (Staphylococcus aureus, Bacillus cereus, Escherichia coli, and Salmonella enterica) and mold Penicillium expansum via agar dilution methods to determine MIC and MBC/MFC.

Results showed that ethanol extracts had higher antioxidant activity than aqueous ones (p<0.05), with the ethanol extract of blackthorn (EBT) containing the highest levels of phenolics (54.11 mg GAE/g d.e.) and exhibiting the strongest antioxidant, antimicrobial, and antifungal activities. Casings treated with EBTE (ethanol BT extract dissolved in ethanol) demonstrated significant antibacterial properties, particularly against Gram-negative bacteria. This study confirms that plant-extract-enriched natural casings can protect against oxidation and microbial spoilage, thereby enhancing the overall quality and safety of dry-cured sausages. 

Ana Velemir, Snježana Mandić, Aleksandar Savić, Ljiljana Topalić-Trivunović, Danica Savanović

30.04.2024.

Original scientific paper

ANALYSIS OF ECONOMIC AND BUSINESS INDICATORS OF ENTREPRENEURSHIP IN REPUBLIC OF SRPSKA

The article examines the role of small, medium and large enterprises in the economy of Republic of Srpska for the period from 2014 to 2022 year. The authors analyzed the economic indicators, according to company size (profitability rate, labor costs per employee,  added value per employed person – productivity, employees – annual average and average wages paid per employed person), and also annual business indicators by company size (number of entrepreneurs, number of employees, number of companies and turnover). The aim of the paper is to analyze the operations of SMEs in order to give recommendations for future business improvement and to indicate the main obstacles and weaknesses as well as recommendations. The method of description and classification of data and the method of analysis and synthesis were used in order to achieve the objectives of the research.

Mirjana Milovanović, Svetlana Dušanić-Gačić, Svetlana Dušanić-Gačić

30.04.2024.

Original scientific paper

MARKETING STRATEGIES IN RECRUITING AND TRAINING VOLUNTEERS FOR THE ORGANIZATION OF SPORTS COMPETITIONS

The study paper’s focus is on establishing the connection between marketing initiatives and the strategy used by numerous volunteers to plan sporting events. The manager of the volunteer sector is responsible for assembling a project team and overseeing the recruiting, selection, training, deployment, supervision, and coordination of volunteers while they work as volunteers at major sporting events. The greatest candidates for this position are coordinators for the volunteer sector who have experience as volunteers, as they can inspire others to perform selfless volunteer work. Research has shown that in order to effectively oversee 800 unpaid employees, someone must first build a direct relationship with them—something that can only be done in the event that there are a significant number of trained coordinators. Additionally, it is essential to heavily publicize the volunteer contest and emphasize the advantages that volunteers obtain by taking part in order to attract a big number of participants. In addition to the aforementioned, well-planned, organized, intricate, and gradual preparation that begins several months prior to the competition is required to prepare a big number of volunteers for high-quality and committed involvement at a sporting event. After receiving top-notch training, volunteers can serve in any area of the competition. Additionally, volunteers who have previously taken part in a well-run sporting event typically return to sports volunteering multiple times. Ultimately, the paper’s set hypothesis—which related to the contention that there is a positive connection between marketing initiatives, sports event organization, and the approach of volunteers.

Boris Latinovic, Bojana Ostojić, Biljana Ilić, Milutin Pećić, Obrad Čabarkapa

30.04.2024.

Original scientific paper

ARTIFICIAL INTELLIGENCE: EFFECTS ON SOCIETY, THE ECONOMY, AND ITS REGULATION

The beginnings of artificial intelligence are linked to 1956 and the Dartmouth conference organized by Stanford University. From those beginnings until the end of the 20th century, its development was relatively slow due to hardware and software limitations. However, the 21st century brings a turning point in every sense. ln the 21st century, there was also a division into specialized artificial intelligence, which was primarily developed in the 20th century, and general artificial intelligence, on which the focus of development has been placed in recent decades. The positive economic effects of the adoption of artificial intelligence, according to the conducted research, are unequivocal. The effects on individuals and humanity are significantly more open to discussion. Almost half of the respondents in the conducted research are not in favor of accepting artificial intelligence for private purposes, and the other half is almost equally divided between those who do not have an opinion on this issue and those who are not against its acceptance. About 70% of respondents believe that artificial intelligence can become a threat to humanity and the mental health of individuals. At the same time, the majority of respondents do not see challenges in their employment. As a solution, the respondents see a clear and strict regulation of the development and possibilities of artificial intelligence itself. Institutions of the society we live in and companies that develop artificial intelligence are seen as responsible for this regulation. A real step in this direction was taken by the European Union with the adoption of the Act on Artificial Intelligence in March 2024. What is expected is that this example of the EU will be followed by other countries, which would ensure the correct development and use of artificial intelligence for the general benefit of humanity, which it should serve. 

Darko Vaselić, Nikola Vojvodić, Jelena Jovović

30.04.2024.

Short scientific paper

BLOCKCHAIN IN PUBLIC ADMINISTRATION IN BOSNIA AND HERZEGOVINA

In this paper, we explore the potential of blockchain technology to enhance public  administration efficiency in Bosnia and Herzegovina. Facing challenges in communication and service delivery between the government and its citizens, our research investigates how blockchain can provide solutions. We employed questionnaires to gather citizens' opinions and conducted a comparative analysis of best practices from countries that have successfully implemented blockchain in public sectors. This approach allows us to identify specific areas where blockchain, particularly through smart contracts and hybrid networks, can improve efficiencies and outcomes. Blockchain technology, known for its decentralization, transparency, and security features, shows promise in several sectors, including finance, cryptocurrency, business support, and law, offering substantial benefits. Our analysis suggests that by adopting similar strategies, Bosnia and Herzegovina can address many current issues undermining public administration effectiveness. Our findings, based on citizens' feedback and international case studies, indicate that the existing system falls short in efficiency, underscoring the need for innovative solutions like blockchain to enhance public service delivery. We acknowledge potential challenges in implementation, such as technological infrastructure, legal frameworks, and socioeconomic considerations. Despite these hurdles, our research presents a compelling case for blockchain technology as a means to facilitate  more effective communication and services between the government and its citizens. We conclude with recommendations for adopting blockchain technology in Bosnia and Herzegovina's public administration, supported by our comparative analysis and questionnaire insights. Additionally, we suggest areas for future research to continue exploring the transformative potential of blockchain in public services

Nikola Novaković, Davor Radivojević

Abstracting & Indexing *****